Clay Club aims to connect potters and ceramic artists of our community. We exchange ideas, share information and form friendships
Wednesday, January 29, 2020
East Fork Pottery's Black Friday mistake
Business of Home highlighted East Fork Pottery's short-lived but costly Black Friday discount code error:
East Fork had tested their process extensively in the days running up to the sale. But the prior evening, late at night, an employee had made a mistake. It was a tiny piece of code, buried deep in the system, but it caused the discount to be applied twice instead of once. “It was an immediate catch,” says Matisse. “They found the problem and took it out. But by that time the damage was done.”
The mistake had been live for roughly four minutes. It affected 2,000 orders, and cost East Fork over $66,000. Four minutes after the double discount was fixed, the sale was over.
Clay Club meets at artist studios and other locations throughout Western North Carolina, usually on the second Wednesday of the month. All potters and ceramic artists are welcome! Look for details about the meetings here on the blog or contact Amy Waller at email@example.com for more info.