Wednesday, August 14, 2019

Craft Your Commerce: Marketing For Makers workshop series

Craft Your Commerce: 2019 Workshop Series
Marketing For Makers
September 12 - October 24
Early-Bird registration pricing through August 25

From the Mountain BizWorks website:

Craft Your Commerce is a Mountain BizWorks led project in partnership with Center for Craft, UNC Asheville, and area creative entrepreneurs. It aims to connect, elevate and advance craft-centered companies of all kinds through a series of business training workshops and classes designed by makers for makers.

The theme for this year’s 2019 Workshop Series is “Marketing for Makers.” In a landscape that constantly shifts and evolves, marketing often ranks as one of the top business challenges for makers. As such, we’ve designed “Marketing for Makers” to be a comprehensive and practical learning journey aimed to increase business reach, visibility and profitability.

The format of this year’s series is comprised of three training segments:

• We launch with the “Half-Day Hustle” on September 12, a seminar style event that features three short sessions. We will explore the big-picture, strategic view of marketing, engage in a thoughtful discussion on the importance of authenticity, and get an overview of the various online sales platforms where makers “hustle” to grow their business.
• The second segment of the Workshop Series involves 4 different, deep-dive workshops covering the following topics: Social Media, Photography, Shopify and Etsy. These hands-on workshops will be led by experts who themselves are creatives or who’ve had experience working with other creative entrepreneurs.
• “Marketing for Makers” will then culminate with our flagship business planning courses, Alpine & Foundations for Makers. These intensive courses are designed to equip creative entrepreneurs with the business skills they need to get going and growing, and will be facilitated within a cohort learning environment made up of makers learning from other makers.

Although the training segments are offered à la carte, we hope you will take advantage of the Half or Full Series Pass and journey through the entirety of this integrative learning experience.

More info and link to registration:

(image from the Mountain BizWorks website)

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