Clay Club aims to connect potters and ceramic artists of our community. We exchange ideas, share information and form friendships
Wednesday, August 14, 2019
Craft Your Commerce: Marketing For Makers workshop series
Craft Your Commerce: 2019 Workshop Series
Marketing For Makers
September 12 - October 24
Early-Bird registration pricing through August 25
From the Mountain BizWorks website:
Craft Your Commerce is a Mountain BizWorks led project in partnership with Center for Craft, UNC Asheville, and area creative entrepreneurs. It aims to connect, elevate and advance craft-centered companies of all kinds through a series of business training workshops and classes designed by makers for makers.
The theme for this year’s 2019 Workshop Series is “Marketing for Makers.” In a landscape that constantly shifts and evolves, marketing often ranks as one of the top business challenges for makers. As such, we’ve designed “Marketing for Makers” to be a comprehensive and practical learning journey aimed to increase business reach, visibility and profitability.
The format of this year’s series is comprised of three training segments:
• We launch with the “Half-Day Hustle” on September 12, a seminar style event that features three short sessions. We will explore the big-picture, strategic view of marketing, engage in a thoughtful discussion on the importance of authenticity, and get an overview of the various online sales platforms where makers “hustle” to grow their business.
• The second segment of the Workshop Series involves 4 different, deep-dive workshops covering the following topics: Social Media, Photography, Shopify and Etsy. These hands-on workshops will be led by experts who themselves are creatives or who’ve had experience working with other creative entrepreneurs.
• “Marketing for Makers” will then culminate with our flagship business planning courses, Alpine & Foundations for Makers. These intensive courses are designed to equip creative entrepreneurs with the business skills they need to get going and growing, and will be facilitated within a cohort learning environment made up of makers learning from other makers.
Although the training segments are offered à la carte, we hope you will take advantage of the Half or Full Series Pass and journey through the entirety of this integrative learning experience.
Clay Club meets at artist studios and other locations throughout Western North Carolina, usually on the second Wednesday of the month. All potters and ceramic artists are welcome! Look for details about the meetings here on the blog or contact Amy Waller at firstname.lastname@example.org for more info.